Shower Shock DIY (“we,” “us,” “our”) provides educational content and digital products about cold-shower / cold-plunge style systems.

This website is operated by:
Business name: Shower Shock DIY (replace with your legal entity)
Website: https://showershockdiy.com (update if different)
Email: SeanPrentice85@gmail.com

If you have questions about this policy, contact us at the email above.

This Privacy Policy explains, in simple terms:

2.1 What personal information we collect
2.2 How we use it
2.3 When we share it
2.4 Your choices and rights (including for EU/UK and California residents)
2.5 How we use cookies and tracking for analytics and advertising

By using this site, you agree to this policy.

3.1 Information you give us directly

• Name (if you choose to give it)

• Email address (for lead magnets, newsletters, purchases)

• Payment information (processed by third-party processors – we don’t store full card numbers)

• Any messages you send us (support emails, contact forms, survey responses)

3.2 Information collected automatically

When you visit the site, we and our service providers may automatically collect:

• IP address

• Device type, browser type, operating system

• Pages viewed, time on site, clicks, scroll depth

• Referring URL (e.g., Facebook ad, Google search)

This is typically collected via cookies, pixels, and similar technologies (see Section 7).

3.3 Information from advertising / social platforms

If you arrive here by clicking an ad (for example from Facebook/Instagram or Google), those platforms may tell us:

• Which ad or campaign you clicked

• Broad, aggregated audience info (age range, interests, etc. – not your private profile data)

We do not see your private passwords or full social profiles.

We use your information to:

4.1 Deliver what you requested

• Send you the free video, PDF, or other lead magnet you opted in for

• Process your purchase and deliver digital products

• Send important account or transaction emails

4.2 Communicate with you (marketing & content)

• Send newsletters, tips, product updates, and special offers (you can unsubscribe anytime)

• Show you more relevant content or offers based on what you viewed

4.3 Improve the site and our products

• See which pages and videos people actually use

• Test new page layouts or funnels to improve conversion and user experience

• Fix bugs and security issues

4.4 Advertising, retargeting & lookalike audiences

• Measure how well our Facebook / Instagram / Google ads perform

• Show retargeting ads to people who visited the site but didn’t buy or opt in

• Build “lookalike” audiences (the platform uses its own data; we share limited info like hashed email where applicable)

Where required by law (e.g., in parts of the EU/UK), we only use cookies for advertising with your consent.

If you’re in the European Economic Area (EEA) or UK, we rely on the following legal bases under GDPR / UK GDPR:

5.1 Performance of a contract – to deliver products or freebies you requested.
5.2 Consent – for email marketing, non-essential cookies, and some analytics/ads.
5.3 Legitimate interests – to run basic site analytics, prevent fraud, and keep our services secure, where your rights do not override these interests.

You can withdraw your consent at any time (see Sections 7 and 9).

We do not sell your personal information for money.
We do share data with service providers so we can run the business. Examples:

6.1 Email service provider / funnel platform
(e.g., systeme.io, Mailgun, or similar) – to send emails and host landing pages.

6.2 Payment processors
(e.g., Stripe, PayPal) – to process payments securely.

6.3 Analytics & advertising partners
(e.g., Google Analytics, Meta/Facebook Pixel) – to measure traffic and run ads.

6.4 Legal / safety
We may share information if required by law or to protect our rights, users, or the public.

All of these third parties are only allowed to use your data to provide their services to us.

7.1 What cookies are

Cookies are small text files saved on your device. We also use pixels, tags, and similar technologies.

7.2 What we use them for

• Essential: To make the site work (e.g., security, page navigation).

• Analytics: To understand how visitors use the site (e.g., Google Analytics).

• Advertising / Retargeting: To show ads to people who visited this site, and to measure ad results (e.g., Facebook/Meta Pixel, Google Ads).

7.3 Cookie consent (EU/UK)

If your IP appears to be in the EU/UK or another region that requires consent:

• You may see a cookie banner when you first visit.

• Non-essential cookies (analytics/ads) will only load if you accept.

• You can change your cookie preferences at any time via the link or settings in the banner (or by clearing cookies in your browser).

7.4 Managing cookies

You can:

• Turn off cookies in your browser settings

• Use browser add-ons (e.g. for blocking analytics/ads)

• Opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

• Opt out of many ad networks at: https://www.aboutads.info/choices/ or https://www.youronlinechoices.eu/

Note: If you disable cookies, some parts of the site may not work properly.

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the CPRA, gives you additional rights.

8.1 Categories of personal information we collect

We may collect:

• Identifiers (name, email, IP address)

• Internet / device information (pages viewed, clicks, browser, device)

• Commercial information (products purchased, cart data)

• Inferences drawn from your behavior (e.g., interests for advertising)

8.2 How we use and disclose this information

We use and share this information as described in Sections 4 and 6 for:

• Providing our services

• Analytics and site improvement

• Advertising and retargeting

• Security and fraud prevention

8.3 “Selling” or “Sharing” personal information

Under CPRA, “sell” and “share” include certain types of cross-context behavioral advertising (like using pixels for targeted ads).

• We do not sell your personal information for money.

• We may “share” your information for targeted advertising (for example, by using Meta Pixel or Google Ads).

You can opt out of this type of “sharing”:

• Use the “Do Not Sell or Share My Personal Information” link (add this in your footer and tie it to a cookie/ad preference tool), or

• Use browser/ad network opt-out tools mentioned in Section 7.4.

8.4 Your California rights

Subject to exceptions, you have the right to:

• Know what personal information we collect, use, and disclose

• Access and get a copy of your personal information

• Request deletion of your personal information

• Correct inaccurate personal information

• Opt out of selling/sharing of your personal information for targeted advertising

• Not be discriminated against for exercising your privacy rights

To exercise these rights, email us at SeanPrentice85@gmail.com with “California Privacy Request” in the subject line. We may need to verify your identity before acting on your request.

If you are in the EEA/UK (or other regions with similar laws), you may have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate data

• Request deletion of your data (in some cases)

• Object to certain processing (like direct marketing)

• Restrict processing in some situations

• Data portability (receive your data in a usable format)

• Withdraw consent at any time (for consent-based processing)

To exercise these rights, contact us at SeanPrentice85@gmail.com

We may ask for proof that you are the account owner.

You can also unsubscribe from marketing emails at any time by using the “unsubscribe” link in our emails.

We keep your information only as long as necessary to:

• Deliver the products you requested

• Run our business and ads effectively

• Comply with legal, tax, or accounting obligations

When data is no longer needed, we will delete it or anonymize it.

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

This site is not intended for children under 18.

We do not knowingly collect personal information from children.

If you believe a child has provided us information, contact us and we will delete it.

Our site may contain links to other websites. We are not responsible for their content or privacy practices. Check their policies before giving them your information.

We may update this Privacy Policy from time to time.

When we do, we will change the “Last updated” date below.

Your continued use of the site after changes means you accept the updated policy.

Last updated: 11/17/2025

If you have questions or concerns about this policy, or want to exercise your rights, contact:

Email: SeanPrentice85@gmail.com